Aircraft engine introducing the BeauTech case study

BeauTech

Design Partner Collaboration

Company

My role

BeauTech is an aviation company working across aircraft-engine leasing, trading, portfolio management, and related services.

I work with BeauTech as an ongoing freelance design partner and creative lead—shaping the brand’s identity, messaging, and creative direction, then carrying that thinking across digital and physical experiences.

The partnership combines long-term brand thinking with hands-on design for everything the company needs day to day.

BeauTech website presented on a MacBook Air

Selected work

Role

Scope

2025 - Ongoing

Freelance Design Partner & Creative Lead

Brand strategy, identity, art direction, website, social media, print, and merchandise

Brand Identity

A clear foundation for everything that followed.

We retained BeauTech’s logo and core colour palette while repositioning the brand from a conventional corporate business to a premium, trusted aviation leasing partner.

New typography, messaging and abstract imagery created a more sophisticated, forward-looking identity, balancing innovation with the credibility built over 15 years.

BeauTech
BeauTech brand mark
BeauTech OrangeHEX #ED9236
RGB 237 · 146 · 54
WhiteHEX #FFFFFF
RGB 255 · 255 · 255
Carbon BlackHEX #07070B
RGB 7 · 7 · 11
Abstract black turbine-inspired BeauTech brand visual
BeauTech

Website

A complete digital expression of the brand.

The website brings the identity, messaging, and business structure together in one system, from the first impression to detailed service and inventory pages.

It has to introduce the brand and organise real operational information at the same time. Clear hierarchy keeps the technical content readable; the visual system keeps every page unmistakably BeauTech.

BeauTech engine inventory website interface
BeauTech website section describing the company’s engine expertise
BeauTech engine-platform website experience
BeauTech institutional-investor website page
BeauTech global-presence map

Print & Merchandise

The brand, carried into the real world.

Stationery, event materials, travel accessories, and branded objects extend the identity beyond the screen—keeping every physical touchpoint consistent, useful, and unmistakably BeauTech.

BeauTech stationery and Engine Solutions booklet
BeauTech luggage tag
BeauTech branded aircraft model
BeauTech passport cover with boarding pass
BeauTech event lanyard
BeauTech bottle
BeauTech Engine Solutions booklet

Have a project in mind?

Let’s build a brand that keeps working after launch.

Tell me what you’re building, what already exists, and where the visual side needs to go next.

Start a conversation